Diageo, makers of Johnnie Walker, Smirnoff and Guinness, plan to roll out the world’s first ever 100 per cent plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker Scotch whisky early next year. It comes as Diageo launches a tie-up with sustainable packaging specialist Pilot Lite. […]
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Covid-19 main concern for Irish food industry
Covid-19 has been ranked as the highest priority risk facing Ireland’s agri-food sector, a risk assessment report by Bord Bia indicates. The report captures the high level risks facing the industry across six key areas: Covid-19, Brexit, challenges to market diversification, sustainability pressures, consumer insights and innovation and talent management. The analysis captures the level […]
Guinness Storehouse reopens this weekend
It takes 119.5 seconds to pour a pint of Guinness and this Saturday will mark 119.5 days since Ireland’s leading visitor attraction last poured a pint and the gates were closed. To mark the reopening of the Guinness Storehouse, Diageo will host a series of consumer experiences this summer around Irish creativity, food and brewing. […]
Ashford Castle top resort hotel in these islands
Ashford Castle has been voted the top resort hotel in the UK and Ireland in the US travel magazine Travel + Leisure annual reader survey. In all, as many as eight luxury Irish hotels made the top 10, with Ballyfin Demesne, Powerscourt Hotel Resort & Spa, Sheen Falls Lodge, the K Club, Ballynahinch Castle Hotel, […]
Sex toy sales have soared since lockdown
Sex shops up and down the country are reporting a big rise in vibrator sales. One shop in Kilkenny has reported a 177 per cent increase from this time last year. In an exclusive Newstalk investigation, Henry McKean on today’s Hard Shoulder evening drivetime show with Ivan Yates found Irish people of all ages are […]
Ignition duo turn attention to themed T-shirts
The founders of marketing agency Ignition, David O’Sullivan and Jennifer Williams, have turned their attention to a new business venture since the Covid-19 pandemic struck by producing a range of T-shirts under the Bloody Chic brand. The t-shirts cover a wide range of messages, both humorous and more serious, including their latest release, the 8:46 […]
Carlsberg toasts Liverpool’s win with special can
Danish brewer Carlsberg is toasting Liverpool Football Club’s Premier League title win with a limited edition champions can. Ireland is renowned for its close ties down the years with Liverpool Football Club and Irish fans can win the limited-edition champions can by visiting the Carlsberg Ireland Facebook page from next Monday, June 29. The can […]
Marketing Society FC discusses career boo-boos
Continuing on from their first ever online event in April, the Marketing Society’s Future Council returns again soon with an event celebrating the importance of making career mistakes, while focusing on the learnings and positives that can be taken from sharing such experiences. The event is playfully called ‘I FC’ed Up’. All event proceeds will […]
TNC homes in on healthy drinkers near and far
The Naked Collective (TNC) launches with naturally brewed seltzers targeted at young adults. Based in Kildare and supported by a €4 million marketing investment, Mude and So.Beer isotonic drinks are produced solely from plants, water and vitamins. Mude’s collection of five drinks are said to aid sleep, chill, play, work and provide an immuno boost. […]
Heineken shoulders cost of 10m pints
In welcoming the Government’s decision to reopen pubs serving food, restaurants and hotels on June 29, Heineken Ireland is rolling out a quality and cleaning operation to ensure outlets are prepared. As a result of the swift lockdown in mid-March, there are over 100,000 kegs of Heineken beer and cider in the cellars and dispensing […]
Most consumers endorse Guaranteed Irish mark
A new report by Guaranteed Irish claims that 83 per cent of consumers see the mark as a way of helping the local economy through the Covid-19 coronavirus crisis. Additionally, the study says 63 per cent of consumers surveyed declared a preference to buy Guaranteed Irish brands from Irish business/retailers when shopping during the pandemic. […]
Danone launches new range of yogurts
TV and radio personality Lucy Kennedy helped launch Danone Dairy Ireland’s new yogurt range, called simply; Danone. The range is targeted at consumers looking to improve their eating habits and the planet with simple, recognisable ingredients, like milk, live yogurt cultures and fruit and veg combinations, with no added sugar or replacement sweeteners. The new […]
Marketing.ie reaches out to remote readers
As most people in Irish marketing, advertising and media are now working remotely, Marketing.ie is reaching out to its database and asking readers to provide their home address details so they can continue to receive print copies of the magazine and keep up to speed with all the latest industry news and features when print […]
