The founders of marketing agency Ignition, David O’Sullivan and Jennifer Williams, have turned their attention to a new business venture since the Covid-19 pandemic struck by producing a range of T-shirts under the Bloody Chic brand. The t-shirts cover a wide range of messages, both humorous and more serious, including their latest release, the 8:46 […]
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Carlsberg toasts Liverpool’s win with special can
Danish brewer Carlsberg is toasting Liverpool Football Club’s Premier League title win with a limited edition champions can. Ireland is renowned for its close ties down the years with Liverpool Football Club and Irish fans can win the limited-edition champions can by visiting the Carlsberg Ireland Facebook page from next Monday, June 29. The can […]
Marketing Society FC discusses career boo-boos
Continuing on from their first ever online event in April, the Marketing Society’s Future Council returns again soon with an event celebrating the importance of making career mistakes, while focusing on the learnings and positives that can be taken from sharing such experiences. The event is playfully called ‘I FC’ed Up’. All event proceeds will […]
TNC homes in on healthy drinkers near and far
The Naked Collective (TNC) launches with naturally brewed seltzers targeted at young adults. Based in Kildare and supported by a €4 million marketing investment, Mude and So.Beer isotonic drinks are produced solely from plants, water and vitamins. Mude’s collection of five drinks are said to aid sleep, chill, play, work and provide an immuno boost. […]
Heineken shoulders cost of 10m pints
In welcoming the Government’s decision to reopen pubs serving food, restaurants and hotels on June 29, Heineken Ireland is rolling out a quality and cleaning operation to ensure outlets are prepared. As a result of the swift lockdown in mid-March, there are over 100,000 kegs of Heineken beer and cider in the cellars and dispensing […]
Most consumers endorse Guaranteed Irish mark
A new report by Guaranteed Irish claims that 83 per cent of consumers see the mark as a way of helping the local economy through the Covid-19 coronavirus crisis. Additionally, the study says 63 per cent of consumers surveyed declared a preference to buy Guaranteed Irish brands from Irish business/retailers when shopping during the pandemic. […]
Danone launches new range of yogurts
TV and radio personality Lucy Kennedy helped launch Danone Dairy Ireland’s new yogurt range, called simply; Danone. The range is targeted at consumers looking to improve their eating habits and the planet with simple, recognisable ingredients, like milk, live yogurt cultures and fruit and veg combinations, with no added sugar or replacement sweeteners. The new […]
Marketing.ie reaches out to remote readers
As most people in Irish marketing, advertising and media are now working remotely, Marketing.ie is reaching out to its database and asking readers to provide their home address details so they can continue to receive print copies of the magazine and keep up to speed with all the latest industry news and features when print […]
Normal People sold to over 20 overseas markets
Over 20 countries worldwide have signed up to hit Irish drama Normal People following its screening on the BBC in the UK and Hulu in the US. The 12-part, 30-minute drama, based on Sally Rooney’s love story and produced by Element Pictures, was co-directed by Lenny Abrahamson and Hettie Macdonald. It will be now be […]
An Post to deliver €2m in SME supports
An Post has launched €2 million in supports for small and medium enterprises (SMEs) aimed at helping them kick-start their businesses and boost their online presence during the Covid-19 crisis. The State postal firm has introduced discounted prices for An Post parcel services by at least a quarter and is also about to roll out […]
Marketing.ie reaches out to remote workers
As most people in Irish marketing, advertising and media are now working remotely, Marketing.ie is reaching out to its database and asking readers to provide their home address details so they can continue to receive print copies of the magazine and keep up to speed with all the latest industry news and features when print […]
Covid-19 crisis hits marketers’ job confidence
Irish marketers now feel less confident in their jobs than they did nine months ago with a doubling in the number of executives feeling “insecure” since the Covid-19 outbreak, a survey by marketing recruitment specialists Alternatives indicates. Last year, 71 per cent of marketers felt “secure” or “very secure” in their roles, compared to 53 […]
Fashion must speed up if it is to be sustainable
Marketing consultant Valerie Rice says fashion needs to move faster if it is to build a sustainable retail future. A Guardian headline in early April highlighted the increasingly negative impact of consumers’ insatiable appetite for fast fashion; Primark and Matalan among retailers allegedly cancelling £2.4bn orders in “catastrophic” move for Bangladesh. Rice says it brought […]
