Ireland’s marketers are reminded that the cut-off date for submissions for this year’s Marketer of the Year (MotY) award is 5pm on Thursday, September 21st. The judges will be looking for Irish marketers who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants should have a track record of […]
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Kent and O’Shea join MotY judges
Two leading Irish marketers have joined the judging panel for this year’s Marketer of the Year award competition honouring Ireland’s foremost marketing talent. The two new judges are Kevin Kent, head of marketing, Laya Healthcare and Ruth O’Shea, director and head of marketing and communications at Grant Thornton. Kent and O’Shea join last year’s award […]
Party time for Barbie fans
As Barbie the Movie opens in cinemas, Conor Byrne on the toy’s phenomenon… Barbie is undoubtedly the most talked-about movie of the year. It is expected to earn up to $100 million in its opening weekend in North America – about twice the anticipated revenue of Oppenheimer. However, Barbie is not just a movie; it […]
Dervan to leave National Lottery
Current Marketer of the Year Paul Dervan has resigned as chief marketing officer of the National Lottery. He was appointed by Premier Lotteries Ireland to the newly-created CMO role three years ago. He was in charge across all the lottery’s marketing activity, including brand development and effectiveness, in which he is a specialist. Dervan will […]
Hot Press to release World Cup song
Music fortnightly Hot Press is releasing a new single this Friday to mark the Women’s World Cup in Australia. The song, written by Maria Walsh and recorded by Zrazy, is titled ‘Come On Ireland (Giving Us The Right To Dream)’ . The single will be sold on iTunes and to stream on Spotify, Apple Music, Bandcamp […]
Sweeney to address Marketing Society
Discovering how companies can shift their strategic approach from relying solely on trend forecasts to embracing future scenarios to navigate uncertainty is the theme for the next Marketing Society talk. Fiona Sweeney (above), senior director of marketing, Kerry and Meredith Smith, director, futures and innovation EMEA at Kantar, are confirmed as speakers. The evening event […]
Corrigan moves to Domino’s Pizza
Domino’s Pizza has appointed Eoin Corrigan as head of marketing for Ireland. He will report jointly into Annelie McCaffrey, the company’s former director of marketing who is now managing director and Sarah Barron, chief marketing officer for Domino’s UK & Ireland. Corrigan joins from GroupM’s Essencemediacom where he spent eight years. He was most recently […]
Dynamo rolls out Newstalk rebrand
In its first major rebrand for Newstalk in over 15 years, Bauer Media has launched a new logo, visual identity and brand tagline for the station created by Dynamo. The new look is based on audience research. Newstalk has a weekly audience of 786,000 listeners. The latest JNLR report by Ipsos gives the talk station […]
Sky Ireland named top team at AIMs
Sky Ireland received the award for marketing team of the year at the Marketing Institute All Ireland Marketing (AIM) Awards attended by over 800 marketers. There were 115 shortlisted finalists competing across 25 categories of marketing disciplines. Vodafone Ireland won the advertising campaign award for work by Folk Wunderman Thompson. Square won two category awards […]
Wafer honoured by Marketing Institute
The Marketing Institute has named Diageo’s Gráinne Wafer as this year’s recipient of the marketing champion award ahead of tonight’s All Ireland Marketing (AIM) Awards. Wafer is global director for Guinness, Baileys Irish cream liqueur and Smirnoff vodka and is a member of both the Diageo global marketing and global senior management teams. During her […]
Heineken has a ball on O’Connell Bridge
Social media was awash over the weekend with footage of a giant rugby ball on top of O’Connell Bridge House in Dublin. The footage of a 30-metre ball was viewed countless times within a few hours of going live. However, the ‘installation’, which was shared on social media by content creators Paul Olima and comedian […]
Campaign runs to roll out Uisce Éireann
Uisce Éireann is the new name for Irish Water, Ireland’s public water authority. The name change came into effect in January, in line with the provisions of the Water Services Amendment Act 2022. The new identity, which was created by the Richards Dee branding agency, is intended to reflect a vision of sustainability where water […]
Pat Kenny launches Make-A-Wish appeal
Newstalk presenter Pat Kenny was on hand to launch the annual Wish Week, Make-A-Wish’s annual national fundraising appeal to help hundreds of Irish children who are currently living with life-threatening illnesses. The charity is appealing to the general public to help raise awareness and much needed funding for the children. This year’s Wish Week runs […]
