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Aldi campaigns for Irish food producers

Do you have a food product that you want to sell to Irish consumers? Eager to take your business to the next level? Whether you’re a baker, maker or a foodie innovator, Grow with Aldi is a programme that may interest you. This year, the German discounter which was voted Ireland’s most reputable supermarket in […]

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Donnellan helps launch AIM awards

Sky Ireland’s director of marketing and brand Caroline Donnellan, who was recently named Marketer of the Year by Marketing.ie, helped launch next year’s All Ireland Marketing Awards. Organised by the Marketing Institute (MII), the AIMs recognise achievements of Irish marketers across more than 20 categories. The 2024 winners will be chosen by a group of […]

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Dunnes shortens voucher deadline

Loyal Dunnes Stores customers could be in for an unwelcome surprise in the run-up to Christmas as the retailer has reduced the deadline on its popular €10 off €50 vouchers can be used to buy groceries. Up to last weekend, Dunnes allowed customers a 14-day period to use the vouchers but a new scheme has […]

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Sky’s Caroline Donnellan voted top marketer

Caroline Donnellan, director of brand and marketing, Sky Ireland, was unveiled as this year’s Marketer of the Year winner at a lunch in Fire restaurant attended by some of the industry’s  top marketers. Donnellan was selected for her achievements in spearheading a new three-pillar strategy for Sky which saw a global brand more synonymous with […]

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Curtin rejoins Heineken as marketing director

Heineken Ireland has appointed Fiona Curtin as marketing director to succeed Sharon Walsh, who was promoted to managing director of the Dutch brewer’s Irish operation earlier this year. Since leaving Heineken for the second time in 2018, she worked as Jameson’s global planning and communications director at Pernod Ricard. She then held an interim post […]

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Heineken calls time on Island’s Edge

Dutch brewer Heineken Ireland has decided to take its Island’s Edge stout off the market after just two years. The stout brand was targeted at young consumers aged 18 to 35 in a bid to take share from Diageo’s Guinness. Heineken spent multiple of millions on marketing Island’s Edge with major advertising campaigns and pub […]

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National Lottery to roll out EuroDreams

The National Lottery have launched EuroDreams, a new draw-based numbers game offering an annuity top prize of €20,000 every month for 30 years. Tickets for the new game will cost €2.50 per line and will go on sale from October 30 ahead of the first draw on  November 6. EuroDreams is the first annuity type […]

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Mace masks its support for Sexton

Rugby-mania is taking over the country ahead of Ireland’s quarter-final clash with New Zealand in Paris this weekend and Mace Ireland wants everyone to get behind the convenience store’s brand ambassador Johnny Sexton. To show support for Sexton, Mace is asking people all around the country to get behind the #GoJohnny movement. All anyone has […]

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Marketer award deadline nears

Ireland’s marketers are reminded that the cut-off date for submissions for this year’s Marketer of the Year (MotY) award is 5pm on Thursday, September 21st. The judges will be looking for Irish marketers who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants should have a track record of […]

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Kent and O’Shea join MotY judges

Two leading Irish marketers have joined the judging panel for this year’s Marketer of the Year award competition honouring Ireland’s foremost marketing talent. The two new judges are Kevin Kent, head of marketing, Laya Healthcare and Ruth O’Shea, director and head of marketing and communications at Grant Thornton. Kent and O’Shea join last year’s award […]

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Party time for Barbie fans

As Barbie the Movie opens in cinemas, Conor Byrne on the toy’s phenomenon… Barbie is undoubtedly the most talked-about movie of the year. It is expected to earn up to $100 million in its opening weekend in North America – about twice the anticipated revenue of Oppenheimer. However, Barbie is not just a movie; it […]

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Dervan to leave National Lottery

Current Marketer of the Year Paul Dervan has resigned as chief marketing officer of the National Lottery. He was appointed by Premier Lotteries Ireland to the newly-created CMO role three years ago. He was in charge across all the lottery’s marketing activity, including brand development and effectiveness, in which he is a specialist. Dervan will […]

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Hot Press to release World Cup song

Music fortnightly Hot Press is releasing a new single this Friday to mark the Women’s World Cup in Australia. The song, written by Maria Walsh and recorded by Zrazy, is titled ‘Come On Ireland (Giving Us The Right To Dream)’ . The single will be sold on iTunes and to stream on Spotify, Apple Music, Bandcamp […]

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