McDonald’s is to gift over 80,000 books to children in Ireland to encourage reading. The books will be for children aged four to 11 years of age and will include such youngsters’ favourites as Never Show a T-Rex a Book, How to Grow a Unicorn, The BFG, Rowley Jefferson’s Awesome Friendly Adventure, What Stars Are Made Of and Summer of the […]
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McGonigle named Marketing Institute CEO
Shane McGonigle has been appointed as chief executive of Marketing Institute Ireland (MII) in place of David Field. McGonigle takes on the role having spent the past five years with the Kerry Group where he was European digital marketing director and strategic marketing director. He had previously advised companies on NPD and innovation. McGonigle’s appointment […]
Dublin GAA star McMahon launches Defiant
Dublin GAA All-Star Philly McMahon is backing the launch of a new bottled water which is 100 per cent H20, purified seven times. Defiant was developed in Ireland after independent tests of leading water products found carcinogens present in many, as well as mercury and harmful chemicals such as pesticides. Defiant was created by gym owner […]
Marketing Society to debate brand culture
At its next event, the Marketing Society will look beyond youth culture and discuss what it takes to stay relevant in a world where consumers are now more in control of advertising than ever before. As leading brands increasingly take a culture-first approach to build deeper resonance and relevance with customers, the desire is to […]
Five new judges for Marketer of the Year
Marketer of the Year returns this year following the pandemic with five new judges joining the search for Ireland’s foremost marketing talent. The new judges on board are Kevin Donnelly (above), managing director of Britvic Ireland, and himself a MotY winner in 2012; Laura Lynch, group chief marketing officer, Bank of Ireland; Emma Walls, commercial […]
Littlewoods rebrands as Very
Littlewoods Ireland has officially rebranded to Very, bringing it into alignment with The Very Group’s lead retail brand in the UK. As a GAA title sponsor, the new Very identity was on display in sideline ads in Croke Park at the All-Ireland Hurling final between Limerick and Kilkenny at the weekend. The rebrand marks a […]
Marketing Society to talk about sport
Consumers expect brands to play a role in improving their world, ensuring purpose driven marketing is not vague or anodyne, but instead cause and conviction led. Socially active brand campaigns are on the rise and sport in particular is fuelling a new wave of activism, taking cues from grass-root activism to establish meaningful partnerships delivering […]
Bord Bia supports retail organic push
Bord Bia has teamed up with Irish retailers to raise consumer awareness of the choice and availability of Irish organic produce. The body has developed digital and in-store promotional materials for the ‘Organics from Ireland’ campaign, which retailers can use to highlight their organic Irish beef, lamb, dairy, seafood, eggs, fresh produce and prepared consumer […]
Largo Foods founder Ray Coyle dies
The death has been announced of Ray Coyle, founder of Largo Foods and Tayto Park, at the age of 70. The winner of the Marketer of the Year in 1996, he started off in business growing potatoes and vegetables on 15 acres of land at Curraha, Co Meath, which was given to him by his […]
Irish Distillers voted top team at AIMs
Marketing Institute Ireland announced the winners of its All Ireland Marketing Awards (AIMs) at a gala dinner attended by 800 marketers in Dublin’s Clayton Hotel on Burlington Road with the marketing team of the year award going to Irish Distillers, led by marketing director Jessica Norris. From the hundreds of entries, 99 were shortlisted across […]
Dooley to chair Marketer of the Year
The chief executive of the Association of Advertisers in Ireland (AAI) Barry Dooley will return as chair of Marketer of the Year. Dooley has been in charge of running the AAI since 2013. He has extensive advertising experience working in agencies such as Irish International (now BBDO Dublin), Wilson Hartnell (now Ogilvy) and Brian Cronin […]
Marketer award returns with new sponsor
The premier competition honouring Ireland’s top marketers, Marketer of the Year (MotY), returns after a two-year break due to the pandemic with brand communications agency Dynamo as sponsor. Launched by Marketing.ie in 1993, MotY salutes Ireland’s top marketers, who through their passion and commitment create winning strategies for their brands. In all, 27 leading Irish […]
Bord Bia makes Murphy interim CEO
Bord Bia, the State agency responsible for the promotion of the food, drink, and horticulture, has announced that Michael Murphy is to assume the role of chief executive on an interim basis from June. He is currently Bord Bia’s organisation and industry talent development director. He replaces Tara McCarthy who is joining Alltech to head […]
