The owners of Tayto Park in Kilbrew, Co Meath are not to proceed with a new brand title sponsor but instead will go with a new brand identity using the name Emerald Park from the start of next year. The theme park, with its zoo and rollercoasters, was opened by businessman Ray Coyle in 2010. […]
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MotY deadline extended by a week
The deadline for submissions for this year’s Marketer of the Year (MotY) award has been extended to 5pm next Thursday, September 29th. Since 1993, Marketing.ie has saluted Ireland’s top marketers, who have managed to create winning strategies for their brands – individuals with vision, drive and exceptional strategic and leadership qualities. The winner will be […]
Rollercoaster and Lidl launch baby bundle
RollerCoaster.ie, the online pregnancy and parenting platform owned by DMG Media, has rolled out the Lupilu Baby Bundle along with Lidl Ireland. The bundle is a box filled with Lupilu new-born products and is available free to subscribers. Lupilu is Lidl’s own range, which includes a brand of nappies which won gold at the recent […]
MotY entries deadline looms
Ireland’s leading brand strategists are reminded that submissions for Marketer of the Year 2022 close at 5pm this Thursday, September 22nd. Here’s how to give your entry some extra punch…. If you’ve last minute queries, email us at cullen@marketing.ie or call us on 01-280 7735
Two weeks to go for MotY entries
There are now just under two weeks to go until submissions for this year’s Marketer of the Year (MotY) award close. Since 1993, Marketing.ie has saluted as many as 27 of Ireland’s top marketers, who through their passion and commitment, created winning strategies for their brands – individuals with vision, drive and exceptional strategic and […]
Coke again tops Checkout list
Coca-Cola tops the Checkout Top 100 Brands list this year, which means that the global soft drinks brand has claimed the number one spot in the rankings for a record-breaking 18 years in a row. The survey is conducted by NielsenIQ. Coke is not the only brand to retain its top 10 position from last […]
McDonald’s to gift 80k books to children
McDonald’s is to gift over 80,000 books to children in Ireland to encourage reading. The books will be for children aged four to 11 years of age and will include such youngsters’ favourites as Never Show a T-Rex a Book, How to Grow a Unicorn, The BFG, Rowley Jefferson’s Awesome Friendly Adventure, What Stars Are Made Of and Summer of the […]
McGonigle named Marketing Institute CEO
Shane McGonigle has been appointed as chief executive of Marketing Institute Ireland (MII) in place of David Field. McGonigle takes on the role having spent the past five years with the Kerry Group where he was European digital marketing director and strategic marketing director. He had previously advised companies on NPD and innovation. McGonigle’s appointment […]
Dublin GAA star McMahon launches Defiant
Dublin GAA All-Star Philly McMahon is backing the launch of a new bottled water which is 100 per cent H20, purified seven times. Defiant was developed in Ireland after independent tests of leading water products found carcinogens present in many, as well as mercury and harmful chemicals such as pesticides. Defiant was created by gym owner […]
Marketing Society to debate brand culture
At its next event, the Marketing Society will look beyond youth culture and discuss what it takes to stay relevant in a world where consumers are now more in control of advertising than ever before. As leading brands increasingly take a culture-first approach to build deeper resonance and relevance with customers, the desire is to […]
Five new judges for Marketer of the Year
Marketer of the Year returns this year following the pandemic with five new judges joining the search for Ireland’s foremost marketing talent. The new judges on board are Kevin Donnelly (above), managing director of Britvic Ireland, and himself a MotY winner in 2012; Laura Lynch, group chief marketing officer, Bank of Ireland; Emma Walls, commercial […]
Littlewoods rebrands as Very
Littlewoods Ireland has officially rebranded to Very, bringing it into alignment with The Very Group’s lead retail brand in the UK. As a GAA title sponsor, the new Very identity was on display in sideline ads in Croke Park at the All-Ireland Hurling final between Limerick and Kilkenny at the weekend. The rebrand marks a […]
Marketing Society to talk about sport
Consumers expect brands to play a role in improving their world, ensuring purpose driven marketing is not vague or anodyne, but instead cause and conviction led. Socially active brand campaigns are on the rise and sport in particular is fuelling a new wave of activism, taking cues from grass-root activism to establish meaningful partnerships delivering […]
