Out of home company Clear Channel has regained the Adshel bus shelter contract which it lost to JCDecaux some years ago. The win follows Clear Channel’s European parent’s acquisition by German group Bauer Media Audio. Meanwhile, JCDecaux have announced their charity partners for 2025 and 2026. They will work exclusively with four charities – Alone, […]
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Vodafone top OOH advertiser in 2024
Vodafone ended 2024 as the top spending brand on out of home, PML Group’s Watch report shows. During the past year, the teleco brand more than doubled its investment in the medium and accounted for almost three per cent of all OOH display value. Its campaign activity included promoting the launch of Vodafone TV Play, […]
Golden Bake wins Love Irish Food bus ads prize
Golden Bake is the winner of the 2025 Big Bus Brand Drive organised by Love Irish Food and out of home company Global in Ireland. The award is worth €90,000 in media space to the frozen bakery products company which was started in 1987. The prize consists of 120 bus SuperSides across two cycles, a […]
Bauer Media acquires Clear Channel network
Out of home company Clear Channel Ireland (CCI) has been acquired by Bauer Media following a deal agreed with its parent company, Clear Channel Europe (CCE), to sell its business to the German group for $625 million. CCE has operations in the UK, Belgium, the Netherlands, Scandinavia, Finland, Estonia, Latvia, Lithuania and Poland. It is […]
RedClick snaps into action with @ModelStrangers
RedClick has launched a creative tie-up with on-street photographer Christopher Ward, known to his one million-plus Instagram followers as @ModelStrangers. The collaboration, titled ‘Shared Streets’, was commisioned to celebrate the bike-sharing scheme’s new three-year partnership between Dublin City Council, JCDecaux and insurer RedClick, and aims to capture cyclists’ stories with a series of on-street interviews […]
Echoes ads on OOH screens in Dublin
A Christmas campaign for Michael Cullen’s book about his time living in Australia in the late 1980s features on a host of out of home (OOH) screens in Dublin city and county. Echoes From Down Under is an Irishman’s collection of stories and anecdotes from his days working as a journalist in Perth and the […]
JCDecaux adds two new Digi48s screens
JCDecaux has expanded its digital out of home (DOOH) footprint by adding two new Digi48s in prime Dublin locations. The new screens bring the company’s DOOH universe to over 300 screens. The newly converted Digi48s are located in high-traffic areas in Milltown, Dublin 6 and Clonliffe Road, Dublin 3, maximising exposure to large audiences on […]
TG4 billboard builds on crime drama
TG4 recreated a crime scene for the roll out of a new tease-and-reveal billboard on Eglington Road in Donnybrook to promote its new Irish language drama Crá which the Irish language television station co-commissioned with BBC Northern Ireland. The special used lightweight replica soil, grass and crime scene props. The campaign was created by The […]
RedClick joins JCDecaux in bike scheme
RedClick motor and home insurer has been unveiled as the new three-year sponsor with JCDecaux of Dublin Bikes in place of Sky Ireland’s Now streaming service. Since its launch in 2009, the bike share scheme has completed over 38 million journeys for Dubliners and city visitors. Part of the Generali insurance and asset management group, […]
Talon gifts OOH Aces for Christmas
Every year, Black Friday signals the start of Christmas shopping. Last year, AIB reported that consumers in Ireland spent over €95 million online on the day, with a record-breaking 900,000 card transactions. However, it’s not just about shopping; it’s about embracing seasonal traditions. From sea swims to scenic hikes and festive parties, audiences are embracing […]
Diageo again tops PML outdoor league
An analysis of the out of home (OOH) market for the third quarter of the year shows that Diageo continues as the top advertiser on the medium in 2024, despite a decrease in spend by the drinks giant. Among its campaigns in the third quarter was the launch of the Guinness and Guinness 0.0 sponsorship […]
Breast Cancer body uses signs for awareness
Breast Cancer Ireland (BCI) has launched an education and awareness campaign marking Breast Cancer Awareness Month. October sees the launch of an integrated awareness campaign created by Pluto for the charity called #ThisIsASign. The launch comes on foot of research findings, conducted into awareness levels and self-checking behaviours in Ireland. Ads are running on outdoor […]
PML figures show OOH’s current value
The PML Group Watch survey for the first half of the year shows that the spend on out of home (OOH) was up by 25 per cent on last year based on rate card display. The agency expects the growth trajectory to continue with value to the end of June nearing 30 per cent. Fifteen […]
