TG4 recreated a crime scene for the roll out of a new tease-and-reveal billboard on Eglington Road in Donnybrook to promote its new Irish language drama Crá which the Irish language television station co-commissioned with BBC Northern Ireland. The special used lightweight replica soil, grass and crime scene props. The campaign was created by The […]
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RedClick joins JCDecaux in bike scheme
RedClick motor and home insurer has been unveiled as the new three-year sponsor with JCDecaux of Dublin Bikes in place of Sky Ireland’s Now streaming service. Since its launch in 2009, the bike share scheme has completed over 38 million journeys for Dubliners and city visitors. Part of the Generali insurance and asset management group, […]
Talon gifts OOH Aces for Christmas
Every year, Black Friday signals the start of Christmas shopping. Last year, AIB reported that consumers in Ireland spent over €95 million online on the day, with a record-breaking 900,000 card transactions. However, it’s not just about shopping; it’s about embracing seasonal traditions. From sea swims to scenic hikes and festive parties, audiences are embracing […]
Diageo again tops PML outdoor league
An analysis of the out of home (OOH) market for the third quarter of the year shows that Diageo continues as the top advertiser on the medium in 2024, despite a decrease in spend by the drinks giant. Among its campaigns in the third quarter was the launch of the Guinness and Guinness 0.0 sponsorship […]
Breast Cancer body uses signs for awareness
Breast Cancer Ireland (BCI) has launched an education and awareness campaign marking Breast Cancer Awareness Month. October sees the launch of an integrated awareness campaign created by Pluto for the charity called #ThisIsASign. The launch comes on foot of research findings, conducted into awareness levels and self-checking behaviours in Ireland. Ads are running on outdoor […]
PML figures show OOH’s current value
The PML Group Watch survey for the first half of the year shows that the spend on out of home (OOH) was up by 25 per cent on last year based on rate card display. The agency expects the growth trajectory to continue with value to the end of June nearing 30 per cent. Fifteen […]
Global retains Translink contract
Global Outdoor Media (GOM) has retained the Translink on-vehicle advertising contract in the North following a pitch process. The new contract starts next January and will run for an initial term of five years, with an option for Translink to extend the contract for a further period of up to 60 months. Translink is the […]
McShane to steer new JNOR study
The Joint National Outdoor Research, aka JNOR, has appointed Ian McShane to a role as non-executive chair. He will oversee the design and delivery of a new out of home (OOH) research project. The study is being conducted by Ipsos B&A, two agencies in which McShane held senior roles for many years. JNOR is funded […]
Just Eat comes out in no-logo ads
Just Eat shows its support for Ireland’s Pride celebrations with a new out of home (OOH) campaign created by Core. Known for encouraging people to dine in, the brand is inviting people to come out and join Pride. To underscore their support, Just Eat will pause their Dublin delivery service one hour before the parade […]
PML partners with Uefa for Dublin final
Out of home specialist PML Group partnered with the Uefa European football body as the preferred Irish OOH partner enabling the Europa League sponsors to get in front of the local audience as a reported 48,000 fans flocked to Lansdowne Road for the final between German side Bayer Leverkusen and Italy’s Atalanta at the Aviva […]
Plant-It wins Love Irish Food award
The Plant-It Food Company has won the Love Irish Food Brand Development Award for 2024, a prize worth in excess of €160,000. The prize includes a national outdoor transport campaign, creative bursary, product development package and business ‘healthcheck’. Based in Dublin, Plant-It is a family-run, Irish frozen food business that produces plant-based products. The company was […]
PML reports OOH spend up by a fifth
PML Group’s Watch market intelligence points to a 20 per cent increase in the value of out of home (OOH) spend in the first quarter of 2024. The strong uptick in advertiser investment in the medium is evident across classic, transport and digital OOH formats and represents the sector’s best annual start for some years. […]
JCDecaux seeks new bike sponsor
Out of home contractor JCDecaux is in the market for a new naming sponsor for its Dublin Bikes rental scheme as the current contract with Now, Sky’s streaming subscription service, comes to an end. The €750,00 a year, three-year asking price allows the scheme’s partner €150,000 in outdoor advertising and a series of radio promotions. […]
