For the second year running, Vodafone achieved impact as the biggest spending brand on out of home (OOH) media, the annual OOH tracking study by PML shows. Activations included multi-format and environment campaigns for mobile and broadband, promotion of ‘A Stranger’s Tale’ audiobook and support for the Ireland rugby team. Diageo and Unilever held position […]
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Global rolls out Pulsehub in Belfast
Global has launched Pulsehub, a premium digital 6 sheet outdoor network, in Belfast, bringing full motion advertising to some of the city’s major streets. The roll out sees brands such as Avonmore and Hastings Hotels run with full motion campaigns across the new network, showing the creative power and visual impact of motion-led storytelling. Alongside […]
JCDecaux expands in Blanchardstown
Blanchardstown Centre and JCDecaux have agreed a deal which expands the French contractor’s out of home (OOH) digital ad space in the shopping amenity. Blanchardstown attracts an estimated 17 million visitors annually and houses such retail brands as Brown Thomas, Dunnes Stores, Fraser Group, H&M, Marks & Spencer, Nike, Primark and Zara. The centre is […]
Ian McShane to chair OMA board
The Outdoor Media Association (OMA), the representative body for the out of home (OOH) advertising industry in Ireland, has appointed Ian McShane to chair its board. McShane has headed up the Joint National Outdoor Research (JNOR), overseeing the development of a new all-island OOH industry-approved audience measurement funded by OMA members. The OMA worked with […]
Vodafone offers SMEs pitch side ads
Vodafone Ireland has announced the return of its ‘See Your Business Pitchside’ competition (previously Bring Your Business to the Big Screen), to give small and medium enterprises the chance to see their brand in lights at the Aviva Stadium for Ireland’s upcoming Autumn Nations series fixtures against Australia and South Africa. Designed to help give […]
RTÉ salutes fans at GAA finals
When the final whistle sounds, there’s no time to waste. That’s where dynamic digital out of home (DOOH) comes into its own. Over two consecutive weekends, RTÉ took to the streets with messaging to salute the All-Ireland Senior Hurling and Football champions, delivering real-time creative on digital bridges near Croke Park in Dublin. Triggered instantly […]
Vodafone tops OOH brand league
Vodafone has emerged as the leading brand in out of home (OOH) advertising during the first half of the year, PML’s Watch report indicates. The telecom accounted for 2.6 per cent of total OOH display value, driven by a wide range of multi-format and multi-environment campaigns, PML’s marketing manager James Byrne confirmed. These included promotions […]
McDonald’s top OOH spender in Q1
Fast food chain McDonald’s was the biggest brand on out of home (OOH) media in the first quarter, PML’s Watch monitor indicates. Its investment in the channel accounted for 2.5 per cent of all OOH display value and included promotion of Eurosaver, McCrispy and breakfast offerings along with tie-ins with the Minecraft movie and Stormzy. […]
Shark Haircare wraps airport buses
Shark Haircare, the personal care brand owned by Gowan Home, is running the first-ever full-wrap car park bus campaign at Dublin Airport. The activity has the potential of allowing advertisers access to 34 million airline passengers annually. With thousands of passengers using these buses daily, the format offers high exposure in a busy transport hub. […]
Clear Channel wins back Adshel contract
Out of home company Clear Channel has regained the Adshel bus shelter contract which it lost to JCDecaux some years ago. The win follows Clear Channel’s European parent’s acquisition by German group Bauer Media Audio. Meanwhile, JCDecaux have announced their charity partners for 2025 and 2026. They will work exclusively with four charities – Alone, […]
Vodafone top OOH advertiser in 2024
Vodafone ended 2024 as the top spending brand on out of home, PML Group’s Watch report shows. During the past year, the teleco brand more than doubled its investment in the medium and accounted for almost three per cent of all OOH display value. Its campaign activity included promoting the launch of Vodafone TV Play, […]
Golden Bake wins Love Irish Food bus ads prize
Golden Bake is the winner of the 2025 Big Bus Brand Drive organised by Love Irish Food and out of home company Global in Ireland. The award is worth €90,000 in media space to the frozen bakery products company which was started in 1987. The prize consists of 120 bus SuperSides across two cycles, a […]
Bauer Media acquires Clear Channel network
Out of home company Clear Channel Ireland (CCI) has been acquired by Bauer Media following a deal agreed with its parent company, Clear Channel Europe (CCE), to sell its business to the German group for $625 million. CCE has operations in the UK, Belgium, the Netherlands, Scandinavia, Finland, Estonia, Latvia, Lithuania and Poland. It is […]
