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AI expert to address PR members

The creative and productivity opportunities as well as ethical, legal and societal issues around the use of generative artificial intelligence tools such as Open AI’s ChatGPT and Google’s Bard will be discussed by communicators working across the private and public sector next Wednesday (June 21) at an event hosted by the Public Relations Institute of […]

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McDaid named in Campaign list

Thinkhouse agency founder Jane McDaid has been named as one of this year’s Campaign UK’s 40 Over 40. The accolade celebrates 40 industry professionals aged 40 and above in these islands who are said to have made significant contributions to marketing and advertising and McDaid’s inclusion underscores her achievements and pioneering spirit. Judges highlighted candidates […]

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Events firm DMC rebrands as Dialog

Events and PR agency DMC Communications has rebranded as Dialog Communications. The move also sees a restructuring of the company’s management board. Founded in 2003 by managing director Diana McCabe, DMC campaigns include the JP McManus Pro-Am, the Irish Open and the Fairways Fore Hope charity tournament at Adare Manor in May. The agency handled […]

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Hume Brophy acquired by US-based Penta

PR and lobbying firm Hume Brophy has been acquired by Penta, a US global affairs network headquartered in Washington DC, for an undisclosed sum. Founded in 2005 by John Hume and Eoin Brophy, the business developed into a PR and government relations network firm with offices in London, Brussels, Dublin, Frankfurt, Paris, Hong Kong and […]

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Cahill named year’s top PR student

Síona Cahill has been awarded the diploma student of the year by the Public Relations Institute of Ireland (PRII) representative body. Cahill is an account director at DHR Communications. A Longford native, she is an experienced broadcast communicator, strategist and advocate in the charity and NGO sector. She was awarded the institute’s Gladys McNevin trophy […]

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PR discuss comms “in a time of flux”

Leading communications in a time of flux is the theme of the Public Relations Institute of Ireland’s annual conference taking place next Wednesday and Thursday. The online event will have speakers from Ireland and overseas. A seven-hour programme across the two days features 18 speakers, six subject areas, three case studies and two-panel discussions. The […]

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Legacy adds Krispy Kreme PR

After a competitive pitch process in the UK and Ireland, Legacy Communications and UK PR and social agency Good Relations have been appointed to handle consumer PR for Krispy Kreme across both markets. Krispy Kreme made headlines when its first Irish store opened in Blanchardstown four years ago with a queue of 300 people outside […]

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Credit Union tops RepTrak index

The results of this year’s RepTrak Sustainability Index for Ireland shows that the Credit Unions have the best sustainability reputation in Ireland out of 100 organisations measured. Glanbia, Fáilte Ireland, Lidl Ireland and An Post made up the remaining top five positions. It is the 11th year of the study which is organised by The […]

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Verve wins five Shark awards for Tayto

Verve and its Showrunner creative production house won four category awards and five gongs overall for Tayto at the Sharks show in Kinsale. The awards were for the Mr Tayto’s Bucket List PR and social campaign which ran earlier this year as the brand home in on TikTok users. The agency team was headed up […]

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Elevate marks 21st with promotions

PR agency Elevate is now celebrating 21 years in business. To mark the milestone, Elevate has announced a new leadership set-up with Claire Feely promoted to deputy managing director and Catherine O’Connor to senior account director. Founder Emma Kelly remains on as managing director, leading a team of nine driven by consumer insights and trends. […]

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PR about sharing meaningful stories

Public relations is a rapidly evolving profession, writes Anthony O’Brien Bedford. It has always been an elusive industry to categorise, to specify exactly what box it falls into. During the pandemic, digital communication was fast-tracked. PR pros had to adjust their approach quickly to maintain value for clients and offer new methods to reach consumers. Post-pandemic, […]

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WHPR appoints O’Connor as deputy chief executive

PR agency Wilson Hartnell has announced the promotion of Sarah O’Connor to the role of deputy chief executive. She will work alongside the Ogilvy agency’s CEO, Sharon Murphy. O’Connor joined WHPR as a director and head of its sports marketing department over six years ago, leading the team to multi-award-winning work both nationally and overseas. […]

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HSE among award winners at PR show

The Health Service Executive (HSE) was one of 25 winners from over 150 entries taking two gongs at the Awards for Excellence hosted by the Public Relations Consultants Association (PRCA) and the Public Relations Institute of Ireland (PRII). The awards recognise best practice in PR, public affairs and internal communication in public and private sectors. […]

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