Every year B&A’s TechScape report tracks the use of and attitudes towards technology in Ireland. The pace of adoption has been staggering as each year goes by. This year has seen increased adoption of smart TVs, wearable devices and smart hubs. The use of personal digital devices has grown from just seven per cent of […]
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Core finds people happy to dine outdoors
The latest monthly research by Core shows that 67 per cent of Irish people are confident about dining outdoors this summer as levels of concern about Covid-19 reach a new low last seen around this time last year. The report shows that just 29 per cent of adults would be confident to travel in July, […]
Aldi tops BrandShout league for June
German discounter Aldi has replaced its direct rival Lidl in topping the latest survey of Ireland’s most recalled advertised brands in the June survey for Marketing.ie. Lidl dropped to sixth place in the poll. Vodafone was in second place this month followed by Coke/Diet Coke in third spot. Virgin Media moved from tenth to fourth […]
Short holiday breaks in Ireland way to go
It has been well over a year since most people in Ireland have taken a holiday. Research for Europcar shows that 63 per cent of the public have not taken a break since the start of the Covid-19 pandemic, with one in three taking a staycation in Ireland last year. Of those who ‘staycationed’, the […]
More young people switch to TV news
The percentage of young people citing TV as their main source of news has almost doubled in 2021, the latest yearly Reuters Institute Digital News Report for Ireland shows. The research of around 2,000 people across Ireland also found that WhatsApp is now the country’s most popular social media platform for any reason, and has […]
Irish B2B marketers benefit from pandemic
Ireland’s B2B marketing sector has positively benefited from the pandemic overall a new study by the Squaredot agency reports. The annual survey of B2B marketing, which is believed to worth over €100 million, has shown that there has been significant increased reliance on marketing services as a result of the need for companies to be […]
Clare Kavanagh to head up CX at B&A
Experienced researcher and customer experience (CX) specialist Clare Kavanagh has joined Behaviour & Attitudes to spearhead the agency’s CX division. Kavanagh will also join the B&A board. She has held senior positions in Lansdowne Market Research, Kantar (former Millward Brown) and was most recently managing director at W5. W5 is part of the Genesis marketing […]
Lidl again tops BrandShout poll
German discounter Lidl has again come out on top in the latest survey of Ireland’s most recalled advertised brands in the May poll for Marketing.ie. Lidl’s main rival, Aldi, held on to second spot and the HSE Covid-19 campaign again ended up third, one place ahead of new entrant Bank of Ireland which has been […]
Grocery and everyday items shift online – Dentsu
Nearly two thirds of people agree that they have changed their shopping behaviours due to Covid-19 and a quarter of people are now shopping for day-to-day items online more often, a report by Dentsu Ireland indicates. While there has been a significant pivot to online retail, shopping for day-to-day items has remained mainly in-store, particularly […]
Core study says most Irish people now optimistic
The latest monthly research by Core shows that 63 per cent of Irish people are now optimistic the country can overcome the Covid-19 pandemic while 73 per cent of those that were aware that a million vaccines had been administered by late April “felt happy about it”. Some 72 per cent of people who got […]
Reaper to talk at AAI’s next Toolkit
Behaviour & Attitudes managing director Luke Reaper will be the guest speaker at the Association of Advertisers (AAI) in Ireland Toolkit webinar at the end of May. Reaper will cover the ‘Sign of the Times’ survey recently published in the Irish Times Weekend Review, with some updates recently undertaken this month. The edition is an […]
NUI Galway seeks help with remote working study
Researchers from the Whitaker Institute at NUI Galway and the Western Development Commission (WDC) are seeking participants for the yearly national Remote Working in Ireland survey. The third annual survey will gather data on employees’ experiences of remote working one year on from lockdown and seek inputs on their preferences post pandemic. The survey is […]
HSE/Covid-19 again leads BrandShout
HSE Covid-19 has again returned to the top of the BrandShout league for Ireland’s best known advertised brands in March ahead of the German discounters Lidl and Aldi. Musgrave’s SuperValu dropped one place to joint fourth alongside Vodafone, research by Ipsos MRBI for Marketing.ie shows. The public awareness Covid-19 ads jumped from fourth spot in […]
