With just weeks left to shop for Christmas gifts, about two thirds of Irish adults are worried about the rising cost of living, with females and those aged 35-54 expressing the highest levels of concern, the latest Pulse report by Dentsu indicates. The levels of concern are impacting on people’s intentions to focus buying new […]
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Ipsos B&A on track with Irish Rail
Ipsos B&A won the grand prix award at the 15th annual Marketing Society Research Excellence Awards. The award was for the agency’s Irish Rail ‘All Aboard: Shaping the Next Generation of Rail Transportation in Ireland’ study. Rachel Cunningham, a student at TU Dublin, was the winner of the Lepere Award, named in honour of PJ […]
Maltesers Ireland’s top chocolate treat
Mars confectionery brand Maltesers is the runaway choice for Ireland’s chocolate lovers, an online survey by Casinos.com shows. Next in line were Lindt and Cadbury’s Dairy Milk. The report said that Snickers, Crunchie and Wispa all performed poorly. There are around 15,000 searches for any of Ireland’s top 16 chocolate treats every month. The search […]
Bord Bia tops RepTrak survey
Bord Bia has topped the Ireland RepTrak sustainability index for 2023 with An Post in second place and the Credit Unions third. The survey ranks 100 of the largest, most familiar, and most important organisations in Ireland by the public’s perceptions of their performance across four sustainability drivers – social performance, conduct, workplace and environmental […]
B&A founder Phelim O’Leary dies
The death has occurred of Behaviour & Attitudes (B&A) co-founder Phelim O’Leary. He was regarded as one of Ireland’s leading qualitative researchers since the 1980s and worked for major advertisers and organisations at home and overseas, initially with Irish Marketing Surveys (IMS) and later at B&A. In 1985, he along with Des Byrne and Graham […]
Marketing Society calls for research entries
The Marketing Society are looking for entries for its 2023 Research Excellence Awards. Now in their 14th year, the awards recognise the role research plays in helping campaigns connect with audiences and business growth or change. As the world of marketing continues to change rapidly – with societal challenges impacting on work daily – research […]
Nation’s high hopes for Boys in Green
Over half of Irish people believe Ireland can win the Rugby World Cup (RWC) and 38 per cent of the country’s adults are watching most of the matches, the latest Dentsu Pulse survey of 1,000 interviewees indicates. The research showed that 56 per cent believe Ireland can win the competition in France. Of the viewers, […]
EssenceMediacom study points to key trends
A survey of Ireland’s marketing professionals by WPP group media planning agency EssenceMediacom has found that the main issues facing the sector are staff burnout, recruitment, working from home and measuring the impact of social media. As many as six in ten of the Irish marketers interviewed found the pace of work relentless, while 58 […]
Mediahuis study highlights digital bias
New research by Mediahuis shows that two in three adults engage with digital news apps and sites at least once a week. The ratio increases to seven in 10 adults over 45 years of age. While four in 10 (39 per cent) read the newspaper more than once a week, the figure rises to 48 […]
Business Post buys UK research agency
Red C Research owner the Business Post Group has acquired UK agency Relish Research for an undisclosed sum. Relish will join BPG as a sister brand alongside Red C, founded by Richard Colwell (pictured). The deal strengthens BPG’s presence in the UK market where Red C’s operation is managed by Richard Barton and Charlotte Butterworth. […]
An Post study shows celebrity power
A survey by An Post indicates that 64 per cent of buying decisions made by 16-24 year olds are based on a recommendation, content or ads from an influencer or celebrity they follow on social media. The same age cohort is also spending the most online with 21 per cent having outlays of over €100 […]
Penneys study points to rise for in-store shopping
A report by the Penneys fast fashion department store reveals that post-pandemic Irish consumers are returning to towns and shopping centres as the online shopping peak wanes. The retailer has published the second edition of its Pulse of the Nation Index, a study carried out by Amárach Research, which shows that almost half of consumers […]
Cadbury Dairy Milk hits E-spot
Cadbury Dairy Milk maintains the position of Ireland’s most emotionally connected brand in 2023, extending its lead over competitor brands. The snack brand, which is owned by Mondelez, now has net positive emotional connection of +72, some 13 points ahead of its nearest competitor, Tayto, which scored +59 and third-placed Lidl with a score of […]
