Almost one million Irish consumers trust a product or service more if a sports personality they admire endorses it, a new joint study by sponsorship consultants Onside and the Line Up Sports agency shows. The Talent Reframed 2023 report provides an update on the changing landscape for Irish marketers actively involved in hiring brand ambassadors. […]
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Event showcases power of radio
Radiocentre Ireland will host a webinar this Thursday to showcase the effectiveness of radio campaigns in driving business results. The event will showcase new research specific to the Irish market. It will provide insights around how specific campaigns impact consumer thinking and behaviour and how audio can drive website traffic and search activity. The findings […]
Digital spend up four points to €860m
Digital advertising spend in the Irish market last year reached €861 million, the latest results of the IAB PwC Online Adspend report show. The figure reflects a growth rate of four per cent year on year. Display advertising was up by three points to €513m in 2022, driven by the growth in video at seven per […]
Aldi voted most reputable supermarket
Irish shoppers have voted the German discounter Aldi as the most reputable supermarket in Ireland, the 2023 RepTrak Ireland Report indicates. The annual survey of 5,500 adults measures the level of trust, respect, admiration and esteem consumers have for Ireland’s largest and most visible companies. The interviews were conducted in January and February. Aldi scored […]
Consumers say cheap not so cheerful
Cheap is not so cheerful as Irish consumers want more value from their household purchases, a study by Group M shows. The survey showed that 93 per cent of people interviewed said they are more careful about how they spend their money and more than three in four see a negative impact on their household […]
Penneys study points to savvier consumers
Despite the current financial pressures on the public, a study for Penneys conducted by Amárach Research indicates that most people in Ireland have adapted their behaviour, becoming savvier than ever before with 95 per cent of people engaging in money saving hacks. The index showed that a typical person takes five actions on average to […]
Lidl retains top Brandshout spot
German discounter Lidl has again topped the Brandshout ad recall study conducted by Ipsos, having also led the survey in February. Vodafone moved up three places from fifth to take the runner-up spot, while McDonald’s dropped one place to third. Lidl’s closest rival Aldi dropped one place to fourth, while Tesco completed the top five […]
Prosperity upbeat about digital prospects
Despite the challenges faced in the job market, including tech layouts and geopolitical stress, the digital sector is showing resilience with many companies achieving strong revenue and profits, Prosperity Recruitment reports. 2023 will be a transition year as companies will have more leverage in a market dominated by candidates for the last few years. Prosperity […]
PML announces Impact 2023 winners
PML Group has announced Ireland’s top out of home campaigns for 2023 with McDonald’s, Bank of Ireland and Guinness among the winners. The OOH agency partnered with Ipsos to research the effectiveness of more than 800 outdoor campaigns last year. The 12 winners are drawn from various categories, including finance, telco and retail and confectionery. […]
Dentsu’s Pulse says cost of living a major worry
Although levels of concern among Irish consumers about the increase in the daily cost of living remain the same as before Christmas, the proportion of people now extremely concerned has increased, the latest Pulse report by Dentsu shows. Those most concerned are women at 80 per cent, the C2DEF cohort at 78 per cent and […]
Most Irish people content with life
With almost three in four Irish people feeling healthy this year and 63 per cent of people now content with life, it’s clear that the intention to maintain healthy habits has prevailed since last year, the latest health report from Core Research shows. The study looked at physical health, diet and nutrition and mental health […]
People say Valentine’s a rip-off
While most Irish people believe it’s nice to be romantic on Valentine’s Day just under half of adults say they never celebrate the day. Four in five people feel that Valentine’s Day has become too commercialised, with three in five believing that the day itself is too focused on “loved up” couples, new research findings […]
Consumers a little more confident
With a slight easing in inflation, consumer confidence again saw a slight improvement in December, Behaviour & Attitudes reports in the latest wave of its B&A Consumer Confidence Barometer. With inflation easing since October, consumer confidence saw a further, slight increase from -67 in November to -65 in December, B&A director Jimmy Larsen said. However, […]
