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Macklin to leave Virgin Media Television

Following an internal reorganisation at Virgin Media Television (VMTV), Deirdre Macklin has decided to leave the company to “explore new options”. An experienced commercial marketer, she was VMTV’s head of marketing and led an in-house team of marketing, design and content creators at Red Hot Creative, whose outside clients included TAM. Macklin has been with […]

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Late Late Toy Show watched by 1.7m viewers

The Late Late Toy Show was watched by an average of 1.5 million viewers live on RTÉ One last Friday night, up 11 per cent on the 2019 live audience, making it one of the most-watched shows on Irish TV ever. Almost four in every five people watching TV at the time were tuned into […]

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Woodie’s festive ad homes in on community

Created by Rothco, the Woodie’s Christmas ad tells the story of an elderly woman, Mrs. Higgins. She’s the matriarch of her community, loved by her neighbours and known for her creaky front gate falling off at the hinge. As her neighbours decorate their homes for the festive season, an unexpected character does something special for […]

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Core reports strong uptake in TV viewing

The latest Level 5 lockdown has seen Irish people increase their consumption of TV and video-on-demand with live TV viewership up by six per cent year-on-year and streaming activity also on the up, a new study by Core indicates. After a spring spike driven by a huge interest in news bulletins, live TV viewership declined during […]

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RTÉ’s news boss to give NUI Galway lecture

RTÉ news and current affairs managing director Jon Williams will give the 2020 John Cunningham Journalism Lecture in a virtual conference hosted by NUI Galway. Apropos of RTÉ’s current house ads, Williams will discuss ‘Why the Truth Matters’, including the importance of public service journalism and the dangers of misinformation. It is the second year […]

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Byrne talks on Late Late about being 70

Hollywood actor Gabriel Byrne will speak to Ryan Tubridy about why, at the age of 70, he decided to get around to writing his autobiography lifting the lid on private aspects of his life. US chat show host Conan O’Brien will discuss his Irish heritage, his podcast and whether defeated US president Donald Trump is […]

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Sky extends AdSmart roll out on Virgin

Virgin Media and Sky has announced that AdSmart from Virgin Media will be available on the Sky platform in Ireland from November 9.  The launch will allow Irish advertisers to target a potential audience of more than 500,000 Sky households, with the addition of the Virgin Media platform in 2021 further extending the household reach […]

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Virgin hits out at RTÉ policies in letter to DG

Virgin Media Television’s director of content has strongly criticised RTÉ policies in the Irish television market. In a letter sent to RTÉ director general, Dee Forbes, Bill Malone accused her organisation of behaving aggressively and undermining competition in the market by using its public funding to outbid it for staff, sports rights and programming. Malone […]

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B&A’s nation survey results on RTÉ

One in three people in Ireland  would not take the first publicly available EU approved Covid-19 vaccine, a survey by B&A for RTÉ shows. Six months into the Covid crisis, a national poll to understand and reflect how we feel as a people, how we see our future and priorities. Extensive results from the survey will […]

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RTÉ ad focuses on truthful news

RTÉ has a new marketing push aimed at highlighting the issue of misinformation and the importance of accurately sourced news. ‘Truth Matters’ is the biggest campaign for RTÉ News in over a decade and comes in the middle of a global pandemic, just as the spectre of Brexit returns and six weeks out from what […]

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Lottery’s new app ad awash with interest

The National Lottery launches its new-look app with a TV spot about Old Hank, a rickety old family washing machine who uses the app’s ‘shake to play’ feature to win the jackpot and take his buddies off to ‘unplug’ and relax on a dream holiday. The ad highlights one of the app’s new features and […]

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Netflix subs now around 550,000

The number of  paid subscribers to Netflix in Ireland may now be as many as 550,000, a new report by Core indicates. Netflix does not release official sub figures by market. An estimated 63 per cent of Irish people now have access to the streamed service, although the study does not include households that ‘piggyback’ […]

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VMTV’s Muireann O’Connell urges home breaks

Virgin Media TV presenter Muireann O’Connell has urged the nation to embrace the prospect of a going on holiday in Ireland this summer, as we look to emerge into a new normal after the Covid-19 pandemic. O’Connell returns to her native Limerick this week as VMTV serves up a day of shows to promote the […]

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