CBS Outdoor Ireland and Mahon Point shopping and leisure mall in Cork have announced a partnership to develop a digital advertising network. The deal sees CBS extend its digital network beyond Dublin for the first time as it continues its investment in digital out-of-home. CBS and Mahon Point have developed a digital Pod and way-finder system to complement the shopping mall’s existing architecture and environment.
Mahon Point is the largest shopping mall in Munster. Nearly half of its consumers are in the 25-44 age group. The mall is home to a 13-screen omniplex cinema. Anchor tenants include Debehams and Tesco and over 60 top retail brands, including Boots, Bershka, Diesel, River Island, Next, Tommy Hilfiger and Zara.