Marie Lawlor, CBS Outdoor, Pauline Larkin, Ambient Plus PML and Marie Diver, Starcom, at a photocall in the Square Town Centre in Tallaght to launch the first mall digital formats in Ireland. The new package includes a series of three different digital escalator panels (DEPs) and LCD screens.
Advertisers have access to ten-second commercials on all 30 DEPs for two weeks with similar campaigns available on five LCD screens. The Square attracts over 300,000 shoppers each week. Advertisers using the new format include Vodafone, National Lottery and Cadbury.
