CBS Outdoor Ireland has won the best digital signage category at the international POPAI (Point of Purchase Advertising International) digital awards for its digital mall formats. The panels were introduced by CBS to Ireland in March at the Square shopping centre in Tallaght.
Marie Lawlor, sales and marketing director, CBS Outdoor, said six in ten visitors to the Square recalled seeing an ad on the new digital formats and nine in ten consumers found the ads informative and entertaining.
The software for the panels and LCD screens was developed by Belgium software company dZine. Advertisers using the medium include Burger King, Coca-Cola, Coty, Cadbury, Warner Bros and Premier Foods.
