Dublin’s iconic Clerys department store on O’Connell Street is to reopen next Thursday in time for the busy Christmas period. Major renovation has taken place on the building since it closed in July following flood damage. With the retailer set to open its doors again, it is using outdoor ads to spread the word. Dublin Bus supersides as well as city centre six sheets carry the ‘Love Clerys’ message in advance of the reopening.
The campaign was planned by Mediaworks and Source out of home.
Pictured above are Grainne McNamara, Source OOH, Laura Bergin, Clerys and Sinead Conlon, Mediaworks.