Core has created a new campaign for the Data Protection Commission about the possible harms of ‘sharenting’ – where parents share information, images, and videos of their children on social media. The commercial, shot in Dún Laoghaire Shopping Centre, aims to reach parents of children under 18, with a stark reminder about child safety.
The ad, originally filmed in Irish, was dubbed into French for Commission Nationale de l’Informatique et des Libertés, the French Data Protection Authority. Core creative director Mark Tuthill said the work is a first step in highlighting the associated risks that come from strangers knowing your child’s name, as well as their date of birth.
Risks
Jennifer Dolan, deputy commissioner, head of children’s policy, Inter-Regulatory Affairs, and ePrivacy Prosecutions, said the simple act of parents sharing personal information, photos, or videos of their children online can unintentionally create a digital footprint, which can lead to serious risks. The TV and cinema ad was produced by Sweet Media.
Credits
Advertiser: Data Protection Commission (DPC)
Agency: Core Creative, Spark Foundry
Campaign title: ‘Pause before you Post’
Creative director: Mark Tuthill
Art directors: Udi Ovadia, Helena Jones
Copywriter: Mark Tuthill
Business director: Jo Mullins
Senior client manager: Anthony Hughes
Agency producers: Andrew Counihan, Aisling O’Dwyer
Managing director: Dave Griffin
Production company: Sweet Media
Director: John Hayes
Producer: Andy Bradford
DOP: James Mather
Editor: Lee Hickey
Colourist: Gary Curran
Sound: Will Farrell, Blast Audio
Post production: Eoghan Reidy, Outer Limits
