Nicky Crichton heads up the newly-named consumer and digital division at Drury Porter Novelli called Amplify@Drury PN. In a statement, the Omnicom-owned PR agency said the rebrand reflects the company’s current areas of expertise, which include content production, consumer PR, experiential, influencer outreach, digital and social media strategy.
The agency has agreed a strategic partnership with The Brand Fans, offering professional, channel neutral expertise in the planning, negotiation and execution of sponsorships and brand partnerships. Led by Crichton (standing, above), the Amplify@Drury PN team also includes creative director Breena Cooper and digital strategy lead, Rachel Gallagher.
Clients include Irish Life, Cairn Homes, The Westbury, Beiersdorf, Java Republic, Love Irish Food, Languages Connect, OCF, Bike Week, BuJo and Natterjack Whiskey. Omnicom’s other interests in Dublin include PR agency FleishmanHillard, media agencies OMD and PHD, creative agencies BBDO Dublin and TBWA\Dublin and FMI.
