As Storm Lorenzo heads for Ireland, BBDO Dublin has picked a Spotify playlist to help soothe pets. When storm warnings hit, all kinds of preparations are made. Mars-owned Pedigree knows that some dogs become very nervous and vulnerable during a storm. They also know that there are some simple practical steps people can take to help pets through it.
So BBDO Dublin created ‘Lullabies for Lorenzo’, a Spotify playlist of soothing tunes to help keep dogs calm as Lorenzo makes its way across Ireland. Music is proven to help calm pets, just as it helps to soothe people during times of stress. Pet owners are urged to pop on the Pedigree playlist and mask the stressful sounds of the storm outside today.
https://open.spotify.com/playlist/2clKbsmtQFrd6eLdOluexi?si=q9VMWf8JTIW5BAFrAm2t9Q
