Ex-agency creative offers jobless card therapy

A former creative director of TBWAChiatDay in Los Angeles who was laid off from his job after a short time has come up with an idea to help those in adland out of a job. Tom Van Daele launched the cardsofchange.com website which recommends putting old business cards to good use.
Rather than bin their piles of business cards, Van Daele is calling on anyone with an agency background who was made redundant to post images of their cards with new contact details and an inspiring message.
The idea is to collect business cards and positive stories and urge people to network with potential employers, business partners and others who look on the bright side of life. Apart from the US, Van Daele has received cards from Canada, Brazil, the UK and other parts of Europe.

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