As part of its support for Team Ireland, FBD Insurance has launched a campaign saluting some of Ireland’s sports stars in their journeys ahead of the Tokyo 2020 Summer Olympic Games. The campaign highlights the determination, discipline and courage displayed by athletes like FBD brand ambassadors rowers Paul and Gary O’Donovan, above.
The O’Donovans feature in the new ad, alongside lightweight boxing world champion Kellie Harrington, Irish hockey player and World Cup silver medallist Chloe Watkins, badminton player Nhat Nguyen as well as sportspeople across modern pentathlon, cycling, swimming, athletics and gymnastics. FBD became a Team Ireland partner in 2018.
FBD’s campaign includes TV, out of home (OOH), digital, social and in-branch activation. Filmed and produced in Ireland, the TV ad was created by The Public House and directed by Richard Chaney of Piranha Bar. The ad features an accompanying track, ‘Always’, by award-winning Irish singer-songwriter Gavin James.
Overseeing the campaign was FBD’s head of brand, Aileen Donoghue.
Watch TV ad here… https://youtu.be/wJjhE8ACrKM