David Field has been appointed as the interim chief executive of the Marketing Institute in place of Tom Trainor who stepped down from the role recently to pursue other interests. Field, who has until recently served as chairman of the institute’s board, had already stepped down from that position with Amárach Research’s Gerard O’Neill filling the role for six months.
Field, an independent marketing consultant, was previously commercial trading director and head of marketing and retail development at Eason and marketing director for Brown Thomas. Prior to that he held commercial and marketing positions with Glanbia, Superquinn and Fresh. He also worked on contract for TV3, now Virgin Media Television.
As the professional body for Ireland’s marketers, the Marketing Institute exists “to enable marketers to build great brands and great careers”. It does so by sharing best practice, insights and expert content, building the community of marketers and aiding their careers. The three themes of content, community and career underpin all institute activities.
The institute owns and operates the AIMs awards and CMO Summit and DMX Dublin.
David Field (left) is pictured above with Marketing Institute board members Fiona Sweeney, Kerry Group and Pat Mannion, JCDecaux