Folk Wunderman Thompson have announced the launch of Flo which they say makes them the only Irish creative agency to have a fully digitised workflow and means to manage a process from brief right through to delivery, resulting in them being the largest and most efficient Irish production hub for print, digital and broadcast assets.
In a statement by the agency also referred to as Folk, claims that the reason for investing and developing Flo, which was custom-designed and built in-house, was as a direct response to a gap in client needs for campaign delivery. It is already being used by a number of the WPP-aligned agency’s clients, namely Vodafone, Dublin City Council and Cairn Homes.
Laura Daley, joint managing director, Folk, said they developed Flo in the knowledge that clients were looking for cost effective solutions for campaign production workstreams. “We launched the service to our clients earlier this year and with the onset of Covid-19, it has accelerated companies transitioning to more digitised ways of working,” Daley said.
“Flo is now more relevant than ever. It has really helped to simplify our clients ways of workings, increasing productivity and accountability when staff are working from home. It helps drives efficiencies, during a time when budgets are under immense pressure,” she added. Other Flo benefits include its capability to store print, digital and broadcast files.
