Musgrave’s coffee brand Frank and Honest has launched a new out of home and cinema ad campaign focused on sustainability. The brand message homes on how Frank and Honest coffee is sourced from Rainforest Alliance certified farms that benefit forests, communities and wildlife. Rather than fly off to South America, they relied on Irish imagery.
In thinking of the environment and the need for brands to be sustainable, Frank and Honest decided to fake the footage, shooting in garden centres and paddling pools in Rialto instead of flying to Rio, highlighting its sustainability message with a series of ads created by youth specialist agency Thinkhouse with media buying by Core’s Starcom.
Frank and Honest is sold in 650 SuperValu and Centra stores nationwide.
The brand’s coffee cups and lids are fully compostable.