Diageo has rolled out its new global responsible drinking campaign aimed at urging moderation among the millions of adult fans that will watch this year’s Guinness Six Nations tournament kicking off this weekend. The drinks giant also a new TV ad which follows two rugby-following brothers as they use their inheritance to support their native Wales.
Guinness Clear is a tongue-in-cheek exercise to highlight less is more and the serious issue of drinking responsibly by swapping a pint of stout for water or choosing not to drink alcohol at all. The campaign says “Guinness Clear is 100 per cent H20 and available form all good taps nationwide” and is an effort to urge pub goers to regularly order water.
There will be a Guinness Clear social media campaign that can be followed via #GuinnessClear along with a heavy presence at Home Nations’ stadia. Former Irish international and Lions rugby player Brian O’Driscoll and former England player and TV pundit Lawrence Dallaglio were at St. James’s Gate to launch the #GuinnessClear campaign.
In ‘The Purse’, the ad tells the real-life story of two brothers, David and Gareth Rees and their late-mother, Olive, who left them her inheritance under the condition they used it to follow the Welsh rugby side play the game that she loved. The ad was directed by Tom Kuntz , famous for the Old Spice ad, ‘The Man Your Man Could Smell Like’.
The campaigns were created by AMV BBDO London with media by Carat Dublin.
To see Guinness Clear, go to https://youtu.be/907B0pAed_k.
