Guinness coolest Irish brand in UK

Guinness Area 22

Ireland rugby players Girvan Dempsey, Rory Best and Tommy Bowe at a Guinness Area 22 event

Over a third of British consumers voted Guinness as the coolest Irish brand in a YouGov survey commissioned by Irish-owned, London PR agency Eulogy! Alcoholic drinks take the top four spots in the poll headed by Guinness on 36 per cent and the Diageo-owned Baileys some way behind on 12 per cent.

C&C’s Magners cider, marketed in Ireland as Bulmers, was third with eight per cent and Jameson Whiskey fourth, a point behind. New brands appearing this year include fashion designer John Rocha, handbag creator Orla Kiely and the Queen’s milliner Philip Treacy.

X-Factor’s tone-deaf twosome Jedward also made the top ten. Ahead of this year’s St Patrick’s Day celebrations, 2,340 British consumers were asked last month to pick the coolest Irish brands from a nominated list.

Launched by Dubliner Adrian Brady in 1996, Eulogy! claims to be the largest Irish-owned PR agency and a top 20 independent in the UK. Two years ago, Eulogy! acquired creative digital agency Onlinefire.

Clients include Enterprise Ireland, Royal Mail, The Post Office, Santander, Virgin Media TV, Panasonic,, Pearl & Dean, the Audit Bureau of Circulation (ABC) and Brown-Forman.

The agency’s website is at

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