The industry is actively recruiting for creative and content creation skills, with 60 per cent of respondents eagerly in search of such specialists. Eight in 10 agencies either have their own diversity and inclusion policy in place or refer to IAPI’s recommendations. While clients would not stipulate that their agencies must have an inclusive and diverse workforce, IAPI members see its importance for their agency culture.
New business still comes mainly from pitch wins. However, events agencies gain almost two thirds of their business with no pitch and independent creative agencies gain a third of new business through their own contacts. Last year an estimated 1,035 pitches went ahead at a cost to agencies of €10m. With each pitch costing an average of €34,290, the impact on already tight margins is crucial, particularly for the smaller, independent agency.