Siobhán Masterson, head of corporate affairs for Ireland’s largest lobby group, Ibec, will speak at the Public Relations Institute of Ireland (PRII) conference next month. Masterson leads the team at Ibec responsible for internal and external communications, media, strategic campaigns and lobbying, reputation management and corporate sustainability.
At the conference, entitled ’20:20 Vision – PR in the 2020s’, Masterson will share her experience and insights on the challenges and opportunities facing those who counsel Irish businesses. She advises and provides strategic communications insights to business leaders across all sectors of industry on public positioning and emerging trends.
She has represented business at national and EU level, OECD, Capitol Hill and US State Departments. She sits on a number of boards, including Business in the Community Ireland and has held various roles across major public policy areas of interest to business. ’20:20 Vision – PR in the 2020s’ will be held in Dublin Castle on Thursday, October 24.
