The Irish Independent has signed a partnership with Munster Rugby which sees it become the club’s official newspaper. As from tomorrow, the Independent will publish an eight-page free supplement available in Munster counties. It will feature first team news and stories and articles on the grass roots of Munster schools and club rugby, along with player diaries, coaching insights and profiles of former Munster players.
Mike Sherry, Munster Rugby, Geoff Lyons, group marketing manager, Independent Newspapers, Doug Howlett, Munster captain, Stephen Rae, editor, Irish Independent and James Downey, Munster
Munster Rugby chief executive Garrett Fitzgerald said the deal allows the club reach supporters each weekly, while giving the work of provincial schools a higher profile. Stephen Rae, editor, Irish Independent, said that as from tomorrow, Munster readers and fans can savour the Thomond Park-like atmosphere early, as the team prepares to take on Racing Metro, in an effort to reach the knock-out stages of the Heineken Cup.
Geoff Lyons, group marketing manager, Independent Newspapers, said the deal gives the Irish Independent exclusive coverage of all things Munster Rugby. The supplement offers readers insights from club staff, both players and management, along with newspaper promotions, competitions and ticket giveaways.