Rugby supplements in the Irish Independent have been awarded a prize at an international ceremony in New York. The International News and Media Association (INMA) awarded the newspaper the accolade of ‘Best idea to grow single copy sales’ for its provincial rugby supplements. ‘The Indo’ is the official partner to Leinster, Connacht and Munster Rugby. The free weekly supplements have helped increase circulation and revenue.
Some 190 newspapers from 38 countries submitted 578 entries to the 80th annual INMA awards for the best international media sales and marketing projects. Entries were judged by 33 media executives from 15 countries. INMA looked at the newspaper’s presence in the stadia, activation on match days and their Sponsor for a Day initiative with Bank of Ireland.
The Irish Independent was up against German newspaper Bild and Norwegian title VG.
Yasmin Namini, president, INMA, presenting the award to INM marketing director Geoff Lyons
