Irish brands join up in food love feast

Over 30 food and drink brands long associated with having an Irish heritage are part of a marketing push to draw attention to the need to support products made in Ireland. Love Irish Food, a private body chaired by economist Jim Power of Friends First, includes household names and small, artisan producers.
Brands involved in the initiative include Avonmore, Barry’s Tea, Batchelors, Cully & Sully, Flahavans, Glenisk, Odlum’s, Tayto, Flahavans and Mileevan Fine Foods. A host of other brands long synonymous with Ireland, but which are now foreign-owned, such as Cadbury’s, Ballygowan, Club Orange and Goodfella’s, are involved too.
Using the slogan ‘One More Makes All the Difference’, Love Irish Food will host a three-week retail promotion from September 27th to October 17th.