Irish Life selects DDFH&B


Canadian owned insurance company Irish Life has appointed DDFH&B to handle its creative advertising account after a protracted pitch process which saw four agencies make presentations. The other three agencies which pitched were Boys and Girls, Javelin and the incumbent, Chemistry. The appointment of DDFH&B follows research on the final two pitches in contention. Mediaworks handles Irish Life media.

The creative tender was managed by Agency Assessments working to head of marketing Brendan McEvoy.

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