RTÉ Media Sales secured Casillero del Diablo as the sponsor of Sally Rooney’s Normal People on RTÉ One and RTÉ Player. The deal brokered by Javelin saw the Chilean wine brand sponsor the 12-part drama starring Kildare newcomer 24-year-old Paul Mescal as Connell and British actress Daisy Edgar Jones (War of the Worlds, Cold Feet) as Marianne.
The series follows two young people navigating adulthood in contemporary Ireland, and their complicated relationship from the end of their school days in Sligo to their undergraduate years at TCD. The six-week sponsorship includes 72 sponsorship stings on RTÉ One and RTÉ One +1, as well as pre-rolls and mid-rolls on 30 day catch-up on RTÉ Player.
Co-directed by Lenny Abrahamson and Hettie Macdonald, the first two episodes in the season were watched by 357,000 with 979,000 views on the RTÉ Player. To read John Fanning’s article on Normal People, which was produced by Element Pictures for the BBC, go to https://marketing.ie/articles/sally-rooney-and-ways-you-might-look-at-her/
