JCDecaux has launched a new campaign to welcome people back outdoors as the country takes its first tentative steps out of the lockdown and posting can take place again on paper formats for the first time since March 27. The campaign designs represent different cohorts of the population enjoying the outdoor settings that are available to them in phase 1 of the reopening and reflect a mood of hope and gratitude for some of life’s simple pleasures.
With a copy-line that says ‘It’s Great to See You Again’ greeting commuters as they slowly reconnect with the great outdoors, it also speaks on behalf of the out of home (OOH) industry around the country which has been missing a large proportion of its audience since the streets went quiet with the Government lockdown. Tony O’Flanagan, marketing director, JCDecaux, said the primary concern for everyone right now is health and keeping safe.
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“Since the lockdown began, we have been doing what little we can by sending out messages of thanks to frontline workers on our digital network and with communications from the HSE, NTA and our charity partners. Phase 1 of the country’s reopening gives us the chance to refresh our formats with a positive message to give people encouragement and welcome them outdoors to what we all hope are the first steps towards normality,” O’Flanagan added.
The campaign is now running on JCDecaux formats across the island of Ireland.
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