As Ireland comes to grips with current travel, social and work restrictions due to the Covid-19 pandemic, JCDecaux Ireland’s digital out of home (DOOH) network is currently showcasing messages of gratitude to Ireland’s healthcare workers, retailers and postal and delivery workers with various sites hosting the ads as a way of saying ‘thank you’.
Pat Mannion, commercial director, JCDecaux, said the campaign aims to connect with those who are still out of home, commuting to work and carrying out essential roles. The ads are the first in a series of thank you messages to people on the front line and in essential services, whose work is vital to our collective safety and in keeping the nation going.
- For more Covid-19 marketing and media related stories, just click on https://marketing.ie/2020/
