Kellogg is renewing its commitment to provide food for children and families in need in Ireland. A key part of the food giant’s help in feeding people in need is working the likes of Community Foundation Ireland to fund breakfast clubs in Irish schools. Kellogg donated over €150,000 in the last three years and aims to do likewise over the next three years.
The funding, which goes directly to schools to help them run breakfast clubs, has been generated by the sale of the new WK Kellogg cereals. For every pack sold, 10 cent goes to support good causes. The cereals and granola range is named after the company’s founder, a Quaker philanthropist who left his entire fortune to charity back in the 1950’s.
School breakfast clubs take place in the mornings before school. Research conducted with teachers and clubs showed that 96 per cent of respondents felt that the support has a role in helping children start the day with a nutritious breakfast. A similar percentage felt that a breakfast allows youngsters to focus better and may improve academic results.
Some 92 per cent said that children are better able to socialise and make friends.
Kellogg’s support for breakfast clubs in Ireland is part of a new global programme launched by the company. The Better Days programme defines Kellogg’s social and environmental goals, by helping to end hunger and create a greater quality of life for three billion people worldwide by 2030. Kellogg has been marketing breakfast cereals for 113 years.
