American pop star Lady Gaga is to launch her own brand of perfume from Coty in time for Christmas. The new scent, which is said to have an extremely unusual fragrance, will be supported by a heavyweight marketing campaign, including TV ads. Lady Gaga already has her own fashion line called Haus of Gaga.
She has an estimated ten million Facebook fans, which is a world record for any living person. She also boasts 4.8m followers on Twitter, which is 300,000 more than US president Barack Obama. Coty’s line-up of prestige celebrity fragrances includes Jennifer Lopex, Kate Moss and Sarah Jessica Parker.
