Presentation skills expert Emma Ledden talks about how marketers can be best prepared for giving talks in public in an interview with Marketing/tv. Preparation is everything and anyone giving a talk must remember that it’s not about you, it’s about them – the audience. Over-confidence can be as dangerous as someone who is shy. Every presentation should start with a conclusion and there should only be one message per slide.
Ledden, whose broadcasting career began at 17 on The Den on RTE Television, says she learned a lot from working with Dustin the Turkey. She later moved to the UK and MTV where she was a video jock (VJ) interviewing pop stars like Kylie Minogue, Robbie Williams and Beyonce. Ledden’s The Presentation Book (Pearson) has quick tips for marketers making speeches and can help agencies pitching for business.
To watch the Emma Ledden interview, just click on https://www.marketing.ie/marketing-tv
