Shenda Loughnane has been promoted to the role of global brand president of Dentsu X. For the past two years, she was global managing director of the Japanese-owned group’s sister agency, iProspect. Before that she was group managing director of Dentsu Ireland and headed up Ican. She was media director at CDP Associates. She began her 30-year career in adland at Saatchi & Saatchi’s Zenith, based in the Czech and Slovak Republics.
Loughnane replaces Sanjay Nazerali, who is leaving the business.
She starts her new job in January, based jointly out of Dublin and London.
