The Marketing Society announced the winners of the 17th annual Research Excellence Awards, recognising the role of research in driving strategy, creativity, and organisational impact. The grand prix winner was a campaign for WaterWipes by Opinions and ReAction (pictured). Called Polaris, the study was about building the brand through portfolio innovation.
The full list of this year’s winners:
- Advertising Research — sponsored by DMG Media Ireland
Winner: Core Research — HSE
Campaign: Every Second Counts: Reframing Stroke as the Emergency It Is - Business to Business Research — sponsored by The Business Post
Winner: Ipsos B&A — An Post
Campaign: Delivering for Tomorrow: Insights for An Post’s B2B eCommerce Transformation - Strategic Brand Research — sponsored by Global
Winner: Jump! — Paddy Power
Campaign: Football Playmakers - Media Research — sponsored by Mediahuis
Winner: Opinions — Diageo and PHD Ireland
Campaign: Diageo Will Never Settle: Changing How Ireland Sees and Hears Media - Public Policy & Social Research — sponsored by Fuel
Winner: Red C — An Coimisiún Toghcháin
Campaign: Giving the People of Ireland a Voice - Sustainability — sponsored by AIB
Winner: Opinions — Diageo and PHD Ireland
Campaign: Diageo Will Never Settle: Driving Social Sustainability Through Inclusive Media and Advertising
(This project gave an active voice to individuals currently excluded from advertising campaigns and was designed to drive a real understanding of the issue and sustainable change.) - Brand or Product Development Research — sponsored by the Outdoor Media Association (OMA)
Winner: Jump! — Tullamore Dew
Campaign: Café Honey: a new blend of craft, community and culture - Applied Intelligence & Insight Impact
Winner: Opinions & ReAction — WaterWipes
Campaign: Polaris: Building the Future of WaterWipes Through Insight-Led Portfolio Innovation - Grand Prix Award — sponsored by RTÉ
Winner: Opinions & ReAction — WaterWipes
Campaign: Polaris: Building the Future of WaterWipes Through Insight-Led Portfolio Innovation
- Shortlist: This year’s full shortlist is available here
