McMahon new Aer Lingus marketing manager


Dara McMahon, who heads up the NewBrands Ireland representative body for national and regional newspapers, has been appointed as Aer Lingus marketing manager. McMahon joined the print lobby group two years ago, when it was still known as the National Newspapers of Ireland (NNI), replacing Frank Cullen, who retired.

She was previously senior strategic manager at Ulster Bank for over 13 years and and worked as senior marketing manager at Diageo. McMahon replaces Aer Lingus marketing and guest experience director Michelle Lee. The airline’s European marketing manager Dervila McGarry recently joined Lloyds Pharmacy.

McMahon has served on the board of the Advertising Standards Authority and CopyClear. One of her first tasks at Aer Lingus will be to decide on a new creative agency, involving a two-way final contest between DDFH&B and London agency Krow. The review was put on hold in recent weeks.

The airline intends to retain the ‘Smart Flies Aer Lingus’ end line.


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