MediaCom Ireland has appointed Peter McPartlin to the new role of chief executive officer. He will have the task of strengthening and growing the GroupM agency. He has over 30 years’ experience in the Irish media, having worked at Dentsu Aegis agency Carat, Irish International and OMD Ireland. He consulted for Independent News & Media, UTV and The Irish Times.
McPartlin joining MediaCom follows the appointment of Ian McGrath as managing director.
Most recently, he was CEO of Communicorp Group’s national station, Today FM, for the last four years. His business and marketing expertise has been acknowledged at industry levels. He has led award-winning teams for three gold Marketing Institute AIM awards, won Marketing.ie magazine’s Agency of the Year three times and two IAPI Adfx awards.
He has served on IAPI committees and on research bodies for the TV, radio and OOH sectors. He was also a board member of the Independent Broadcasters of Ireland (IBI). Somewhat of a music aficiando, he was also CEO at Communicorp’s TXFM, which he helped rebrand from Phantom. In his early days in advertising, he worked at Dimension and Arks.
MediaCom clients include Coca-Cola, Sky Ireland, Mars, Ryanair, VW and DFS.
