Michael Clancy, Mediavest and Vincent Crowley, chairman, NewsBrands Ireland
Mediavest was the biggest spender on press advertising in 2016 for the third year running. A report by NewsBrands Ireland – formerly the National Newspapers of Ireland (NNI) – showed the Core Media group agency recorded a spend of €154.5 million. Sister agency, Mediaworks, had the highest increase. Sixty per cent of agencies upped their spend in 2016.
The NewsBrands’ data found that a total of €154.5m was spent on press ads last year, with €94m from agencies and €60m direct. The annual agency league table which ranks agencies by spend. Mediavest had a spend of almost €14.5m. Michael Clancy, managing director, Mediavest, said his agency was delighted to once again be the largest press investor.
“Both on and offline they deliver a valuable audience to our clients in a trusted editorial environment, something that’s increasingly important in a world of ‘alternative facts’ and fake news’,” Clancy added. Elsewhere in the agency league table results, Mediaworks recorded the highest increase in ad spend, a growth of €2.4m, or 60 per cent, year on year.
Ad Vantage Media recorded the highest annual percentage increase at 80 per cent.
NewsBrands Ireland’s 2016 Agency League Table
| Position | 1 January 2016 to 31 December 2016 | |
| 1 | Mediavest | 14,580,492 |
| 2 | Mediacom | 7,613,722 |
| 3 | Mindshare Media | 7,238,702 |
| 4 | Starcom | 7,092,206 |
| 5 | MediaWorks | 6,559,111 |
| 6 | Carat | 5,554,425 |
| 7 | OMD | 5,192,904 |
| 8 | MEC Ireland | 4,064,272 |
| 9 | Initiative | 3,814,989 |
| 10 | Vizeum | 2,857,354 |
| 11 | Zenith Optimedia | 2,331,179 |
| 12 | PHD Media (Ireland) | 2,000,427 |
| 13 | Maxus | 1,675,879 |
| 14 | Pierce Media | 1,182,906 |
| 15 | Havas Media Ireland | 976,096 |
| 16 | Javelin Advertising | 926,795 |
| 17 | Focus Advertising | 855,218 |
| 18 | Engage Communications | 831,535 |
| 19 | Hopkins Communications | 639,616 |
| 20 | Ad Vantage Media | 539,473 |
| Total Revenue from Agencies | 94,305,122 | |
| Total Revenue from Direct Sources | 60,258,651 | |
| GRAND TOTAL | 154,563,773 | |
| Newsbrands Advertising Revenue Full Year | 2016 | 2015 | Diff % |
| Revenue from agencies | 94,305,122 | 98,415,997 | -4.18 |
| Revenue from direct sources | 60,258,651 | 66,126,118 | -8.87 |
| Total | 154,563,773 | 164,542,115 | -6.06 |
