Meteor’s Christmas Unlimited out of home (OOH) campaign created by Rothco and Vizeum has won the grand prix in PML’s annual Poster Impact awards. The awards recognise the best recalled and designed campaigns of 2015, as chosen by the Dublin public. With research by Ipsos MRBI, the awards measures the effectiveness of over 1,300 campaigns in the last year.
2016 marks the 20th anniversary of the Poster Impact awards, run in association with Marketing.ie. In that time, almost 15,000 OOH campaigns have been monitored, among 106,000 respondents. In addition to campaign recall and design effectiveness, Poster Impact also investigates call to action, message understanding and relevance to the respondents.
The Meteor campaign follows previous winners McDonald’s and Gum Litter Task Force. Aoife Hall, head of marketing communications at Meteor, said Christmas is the brand’s most important time of the year. The idea behind Christmas Unlimited is Nicholas St. Wenceslas as the CEO of Christmas Ltd, which makes consumers pay more for Christmas while giving less.
Hall says outdoor was the perfect vehicle for Meteor to deliver the campaign message, as well as showcase offers for smartphones and bundles. Colum Harmon, marketing director, PML Group, said what the public notice and what the public like has a consistent theme – simple yet clever creative, delivered on the right formats at the right time.
All Poster Impact winners feature in the February issue of Marketing.ie magazine.
The full list of winners for 2015:
Grand Prix
Meteor
Christmas Unlimited
Media – Vizeum
Creative – Rothco
Specialist – Source
Top Recalled Large Format
McDonald’s
Serious Man Food
Media – Mediaworks
Creative – Cawley Nea\TBWA
Specialist – Source
Top Recalled 6 Sheet
Meteor
Christmas Unlimited
Media – Vizeum
Creative – Rothco
Specialist – Source
Top Recalled Transport
20th Century Fox
Fantastic Four
Media – Vizeum
Specialist – Source
Top Recalled Retail
Nestlé Cereals
Bowl of Good Stuff
Media – Mindshare
Creative – Thynk Integrated Brand Communications
Specialist – Source
Top Recalled Digital
National Lottery
Millionaire Raffle
Media – Starcom
Creative – DDFH&B
Specialist – Source
Best Design – Large Format
Diageo
Guinness Rugby
Media – Carat
Creative – AMV BBDO
Specialist – Source
Best Design – 6 Sheet
Mars
M&M’s – Most Wanted
Media – MediaVest
Creative – Irish International
Specialist – PML
Best Design – Transport
Mondeléz
BelVita Breakfast Bus
Creative – Droga5
Specialist – PML
Best Design – Digital
Largo Foods
Hula Hoops
Media – Vizeum
Specialist – Source
Top Call to Action
Gum Litter Task Force
Bin Your Gum
Media – MediaVest
Creative – AMV BBDO
Specialist – PML
Best Design – Retail
PepsiCo
Walkers Crisps
Media – OMD
Creative – Havas Worldwide
Specialist – PML
