Mirror Media Ireland (MMI) is to further expand its digital portfolio with the launch of www.dublinlive.ie. The new website – launched independently of a print title – follows in the footsteps of www.belfastlive.co.uk which the publisher claims reached over a million unique users for the first time in July 2015, less than five months after launch.
www.dublinlive.ie is said to be a one-stop shop for all things Dublin, featuring live breaking news, local sport, entertainment, events, local interest and what’s on listings. Dublin Live will create opportunities for advertisers, with formats for desktop and mobile. Edited by Alana Fearon, the site will be published from MMI’s offices in Dublin.
Currently in testing, the site is due to go live in mid-April.