To mark 20 years in Ireland, Mothercare has launched the family card loyalty programme offering consumers five per cent back on all purchases. Cardholders also gain access to exclusive events and frequent bonus point promotions and updates on new and existing Mothercare products. The card can be used in 23 Mothercare and Early Learning Centres nationwide, as well as online on http://www.mothercare.ie/
Cybercom pitched and won the business to launch the card. The digital agency, run by Jonathan Forrest, has been working with the nursery store on an integrated campaign, which includes POS, print ads and digital work. Mothercare’s Laura Ward said the company recognises the achievement of 20 years in business in Ireland and it was hard to imagine a better way to celebrate than launching the new card.
