RTE Radio 1 is on the lookout for a new sponsor for The Tubridy Show to replace Benecol. The fee being sought is €265,000 for a year or €150,000 for six months. The show averages 352,000 listeners and the advertiser gets 15 ten-second stings plus five credited promos on other RTE radio shows.
The sponsor is also credited on the show’s home page and podcast. Tara Farrell, sponsorship manager, RTE Radio, said the 12-month deal equates to €644,930 rate card value, while it’s €322,465, for six months.