Ogilvy has created a national brand awareness campaign for SIRO, the nation’s fibre broadband network built on the ESB infrastructure. At a time when access to high-speed broadband has never been more critical to Irish consumers, SIRO’s mission of bringing 100 per cent fibre broadband to homes and businesses throughout Ireland feels hugely relevant.
The ‘SIRO. Do Life Different’ campaign is set against the back-drop of Covid-19. Marianne Murphy, head of marketing at SIRO, said the campaign is a beautifully-crafted and reflective piece of work that invites consumers to consider this moment in time and the enduring changes and opportunities it may bring about for the way Irish people live their lives.
The work, created in tandem with Piranha Bar, was fully developed remotely from both sourced and individually shot footage. The production process and team are the subject of the film. A cast of real people – marketing clients, art directors, copywriters, producers and family members – take part in everyday activities, through virtual connections.
Ogilvy managing director Jane Gregory said the work is the start of a series of reflections on how SIRO’s 100 per cent fibre broadband can support Irish consumers to realise their life ambitions in new and exciting ways. The campaign, which includes film, radio and social content, was overseen by Ogilvy’s creative director, Marcus Hartung.
The copywriter was James Groarke and art direction was by Delphine Perret.
The agency producer was Dan Gribben.
Watch the SIRO film at https://youtu.be/aX_aVbygBXM
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