Paddy Power has signed up as the exclusive sponsor of Virgin Media Television (VMTV) coverage of horse racing meets in the UK for 2020, including festivals such as Cheltenham, the Aintree Grand National, Royal Ascot and Epsom. The deal covers broadcast and digital sponsorship coverage as well as live streaming on Virgin Media Player.
Paul Mallon, Paddy Power’s head of brand, said kids have Christmas; adults have Cheltenham. “Since the turn of the new year we’ve experienced brilliant National Hunt racing both at home and in England which sets the pulses racing for a classic Cheltenham this year. Paddy Power wants to be at the heart of the action,” Mallon added.
The deal was brokered by Core Sponsorship.
