The Public House creative agency has launched a brand campaign for the Belfast Telegraph, which is part of the Independent News & Media stable of press titles. The campaign support the roll out of a subscription service for the 150-year-old news organisation and marks a new extension to the independent agency’s links with the Mediahuis-owned INM.
The Belfast Telegraph claims to be top news brand in the North, whose corporate mission is “progressive, future facing and open-minded”. The client wanted communications that reflects their mindset – “impartial, with a true understanding of Northern Ireland and that has its best interests at heart” – reporting the news without fear or favour.
The creative approach brings that unique role and attitude to life by reviving the ‘Tell It Like It Is’ tagline coined by the legendary British copywriter Dave Trott and bringing it to life through a commentary on why good journalism is so important in this day and age.
Mark Ody, chief customer officer, INM, said they needed a brand strategy and creative platform for the news brand that would “clearly define its unique position in the market for the long-term, while also doing the heavy lifting job of driving subscriptions this year in particular. The work from The Public House did just that,” he added.
Colin Hart (pictured), creative director and agency founder of The Public House, said they were “delighted to be working on such a brilliant Nordy brand not only because a lot of us are from that great place, but because of its relevance throughout the years and the value of their commitment to covering news in both good times and bad.”
Other Public House clients include Jameson for Pernod Ricard Irish Distillers, Epic: The Irish
Emigration Museum and Paddy Power. The agency’s motto is ‘Boring Doesn’t Sell’.
