This season’s Pro12 will be RaboDirect’s last as title sponsor as the Dutch bank decided not to renew its three-year deal beyond next May. Tim Bicknell, general manager, RaboDirect, said the partnership with the Pro12 helped the bank achieve key business objectives. He said it has been helpful in developing and communicating brand values, connecting with rugby fans and providing a platform to reward customers.
RaboDirect replaced C&C’s Magners Irish Cider brand as tournament title sponsor.
